Dyer Fitness is the ultimate fit hub, located in Burnaby, British Columbia (Canada). They plan your workouts, provide support, and push for results through a group fitness or personal training environment.
The founders wanted a narrow-down on their brand mission and values from a visual standpoint. From the start until the end, I was there to help with this process. I personally interviewed them, researched and analysed existing competition, and successfully brought new life to Dyer Fitness.
Roles I played — Designer, research (interviews, competitive analysis), consultant.