Made by Casey
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Dyer Fitness - Rebranding

Dyer Fitness is the ultimate fit hub, located in Burnaby, British Columbia (Canada). They plan your workouts, provide support, and push for results through a group fitness or personal training environment.

The founders wanted a narrow-down on their brand mission and values from a visual standpoint. From the start until the end, I was there to help with this process. I personally interviewed them, researched and analysed existing competition, and successfully brought new life to Dyer Fitness.

Roles I played — Designer, research (interviews, competitive analysis), consultant.

 Initial logo designs

Initial logo designs

 Logo formation and assets

Logo formation and assets

 Final logo design

Final logo design